The Portugal Kit theme unfolded as soon as we booked the tickets. Our lives are ruled by three-letter country codes – I’m talkin’ everything, from the way we organize to the way we talk!
PRT = Portugal’s country code. As soon as I read those three letters… everything was all about the PYT. We have mad love for Michael Jackson, and it felt destined that all things Portugal would be pretty and mos def rad. And our hunch proved to be true.
We were nonstop snapping photos of the beautiful tiles spotted everywhere – from seriously old tiles to modern tiles, bright colored tiles to muted ones, groups of tiles that created a scene to other groups that created patterns.
So when it came time to design the Portugal Kit poster, I kept going back to two things: the tiles that run deep in the Portuguese culture, and the amazing flower-scented pencils in the kit. I knew that the poster had to involve flowers and patterns that could be “tiled”. Because everything we spied in Portugal be a PRT. Pretty Rad Thing.
(photos RAD AND HUNGRY Sourcing Trip)