RAH x TILAL – Jersey Exchange
It’s taken a whole lotta control to not bombard our Facebook and Instagram with all things World Cup. Every four years, for an entire month, everything in my life is second to fútbol. I can’t help it – World Cup has a way of consuming me. I obsess about players, I devour stats, I dream of visiting each stadium… AND I lose my shit over team kits!
Team USA’s home jersey? Hate it. Best typeface? Nature of Believing by Eduardo Manso for Puma. Best game? Cameroon vs Croatia. The two best kits of World Cup 2014 facing off. Croatia may have won the match with 4 goals, but Cameron totally won on the kits front.
So imagine my excitement when the super talented Pablo Hannon of Hectica / Things I Like a Lot contacted me about a World Cup jersey exchange! Pablo proposed that we each design a jersey for our birth country. He would design a jersey for Chile, and I would design one for South Korea. No requirements or restrictions for the design but there was one rule – only 45 minutes of playtime. Game on!
Didn’t really know what to expect from 45 minutes of designing at a frantic pace. Final whistle blown (with a few minutes of overage), I saved my work and emailed it to Pablo, and he emailed me his design.
I drew inspiration from Korea’s past and future. Pulled together old school roots reflecting hanboks, the traditional clothing of Korea, with palace guard uniforms. The geometric pattern reflects both traditional embroidery and technology. An outline of Korea is knocked out of the pattern on the left and the heart of the Korean flag, Taegeuk, is placed proudly over the heart.
Pablo’s approach? “Stencil shaped futuristic font for the number and last name handwritten by the player self. Rorschach stains of national colours to accentuate the muscles of the player, and also to scare and impress the opponent through the hypnotising graphic pattern – confusing via the slightly mixed colours of back and front (more blue in the front and more red in the back).”